OUR HISTORY
It all started with a bar of soap. Trace the evolution of ADA Cosmetics, from one man’s simple yet revolutionary idea, to a global success story.
MAKE IT PERSONAL
In 1979, Andreas Dahlmeyer had a vision – of personalized hotel cosmetics. When entering their hotel bathroom, guests would no longer be greeted with a generic bottle of shampoo and plain soap. Instead, they would find their stay enhanced by elegantly branded products, perfectly reflecting their surroundings.
Produced in a small workshop, our founder’s first product was a bar of soap, sold in a gold-leafed black box. Soon, hoteliers were able to have the packaging printed with their logo – a simple and highly effective way to communicate their brand. It’s no surprise that the idea was an instant hit.

A PIONEER SINCE THE BEGINNING
ADA Cosmetics was the first hotel amenities company to introduce a dispenser system: the game-changing press + wash, in 1990. Further innovations soon followed, including our bestselling Smart Care and patented SHAPE dispensers, both of which offer best-in-class hygiene as well as recyclable design, while saving countless small bottles.
We are also a pioneer in eco-friendly cosmetic collections, launching our first green line in 2008, and continually seek to set new standards for sustainability in hotel cosmetics. ADA Cosmetics is the first and only hotel cosmetics manufacturer whose entire product portfolio is Cradle to Cradle Certified® Silver.

ALL ABOUT EXPERIENCES
From day one, our mission at ADA Cosmetics has been to create hotel cosmetics that provide enriching experiences for both our customers and their guests. In a hotel stay, it’s often the small details that make the difference. These details have been our passion for more than 40 years, as we continue to put beauty into travel every day.

Our business was born with the development of a completely new product concept: personalised hotel cosmetics.
LEARN MORE ABOUT OUR HISTORY
AN UNUSUAL STORY
NOBODY THOUGHT
ANYTHING OF IT
Except for one person … On passing through an imposing entranceway, you’re surrounded by luxurious comfort. Just a few metres further on, there’s a white gravel path lined with lush flowerbeds. In the centre, there’s an arrangement of fountains in pale marble. You have arrived at last. An assiduous gentleman in livery opens the car door for you, welcomes you. You exchange a few pleasantries about your hopefully (…)




















